Founded by a 27 year old entrepreneur from Dallas, TX, inStash.com launched today, promising to be a refreshing alternative to traditional men's publications.
"Women like to spend their weekends shopping for hours at a time. Men can't be bothered with that. But that doesn't mean we don't enjoy really cool stuff," said Founding Editor Jason Bacchetta. "Stylish clothes, movies, music, video games, big houses, fast cars, gadgets and tech toys… you name it."
inStash.com will offer short product reviews as well as in-depth advice on making large purchases, such as their engagement ring buyer's guide.
Aside from the shopping aspect, the site covers events, entertainment and other cultural activities that are of interest to men. They also feature "top 10" lists like their recent Top 100: Great Movies Every Guy Must See (and Own).
Articles are published daily from a staff of three contributors, all of who are experienced writers and represe Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com) nt the target demographic - 18 to 49 year old males.
It's no secret that shopping for men can be a painstaking activity, which is why visitors are also encouraged to register for an account, so that they are able to add products to their own personalized list of favorites. They can then send the url to friends and family who are having trouble coming up with unique gift ideas for the holidays.
"The great thing about inStash are the short reviews that get straight to the point. That's really all I have time for, and after discovering the product on inStash, I can then decide whether or not I want to research it further elsewhere. The site has basically become my ultimate wish-list." said Pierre Ramirez.
Thousands are already following inStash updates through Facebook, Twitter, RSS, and email.
The site's design is described by one reader as "clean and sleek" with one clear purpose, "to keep men wanting more."
Bacchetta says that the online magazine is only the beginning. Forums, exclusive deals, and videos are on the horizon. He eventually plans to take the brand offline as well, foreseeing an annual publication and even a brick and mortar store.
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